SEL-MOTION Motorsports was founded in 1988 by Michael Selman providing technical engineering and marketing services to the professional automotive motorsports community.

In 2001, SEL-MOTION launched the BellaCorse brand name to market specialized parts & accessories as well as turn-key custom motorcycles based on the modern Triumph Bonneville® platform introduced in the US that same year.

Our custom motorcycles have been featured on television, magazines and countless enthusiast web sites across the world. The fundamental focus of BellaCorse is on the Do-It-Yourself (DIY) home builder while still servicing the professional builder. Most of our product offerings can be installed by the casual home mechanic with basic hand tools. Simple bolt-on, plug-n-play solutions are our forte. Period-correct retro styling and performance upgrades are our specialty.

Join our many thousands of happy and loyal customers in experiencing the BellaCorse difference.