SEL-MOTION Motorsports was founded in 1988 by Michael Selman providing technical engineering and marketing services to the professional automotive motorsports community.

In 2001, SEL-MOTION launched the BellaCorse brand name to market specialized parts & accessories as well as turn-key custom motorcycles based on the modern Triumph Bonneville® platform introduced in the US that same year. In 2016, we expanded our product offerings to include the new Triumph water-cooled motorcycles.

Our custom motorcycles have been featured on television, magazines and countless enthusiast web sites across the world. The fundamental focus of BellaCorse is on the Do-It-Yourself (DIY) home builder while still servicing the professional builder. Most of our product offerings can be installed by the casual home mechanic with basic hand tools. Simple bolt-on, plug-n-play solutions are our forte. Period-correct retro styling and performance upgrades are our specialty.

Join our many thousands of happy and loyal customers in experiencing the BellaCorse difference.